Remco Bron

Today I got a first look at a new Nike commercial. They have a knack for making great commercials. There was take it to the next level during the European Championships soccer which I loved, failure with Michael Jordan is extrordinary, I’ve always loved all their tennis commercials (I still miss Sampras vs. Agassi matches), [...]

About 10 days ago I was a member of the IPAN expert panel on internet TV. I’ve been working with PCzapper now for a while and am getting to know this subject very well. Edo van Santen of TV4B was a member of the panel as well and made a video registration of the event. [...]

I started posting at another blog. Wait! Don’t accuse me of cheating straight away – the relationship is purely professional. Really, it is.
No, seriously. I wanted to do something new, and since I have some strong opinions about marketing and especially interactive (internet) marketing, I figured it would be good to find a place to [...]

Remember that Bentley ad I posted about a couple of weeks ago? Americantopten.com has the entire wrap-up of this ad war between BMW, Audi, and Subaru. It’s safe to say Bentley finished it in style!
UPDATE: I really like this Land Rover ad as well!

Black Betty?
Auburn Betty?
Blond Betty?
or Fun Betty?
The holy grail of hair coloring might have been found by a lady in New York. Color your ‘Betty’ any color you like! On Advertising Age tells us more about the history:
She also asked a gynecologist to track patients for a month (anonymously, of course). He had never paid much [...]

Malcom Gladwell, author of the best-sellers Blink and Tipping Point, gives a great presentation about what we can learn from the revolution in spaghetti sauce.

In their latest ad campaign Bentley is telling it like it is. If this ad is real or fake no one knows. If it’s real I must commend them for their grande kahunas!

It’s been a while since I last posted something on my website, and even my e-mailbox is getting somewhat backed-up with messages I still need to answer. Why you ask? I’ve started on a new adventure, and like many adventures this one takes a lot of time and effort.
I’ve found a job, well, I haven’t [...]

The elevator pitch is in a world of its own. It takes a combination of sales talent, dedication, and true belief in your idea. I watched this video on which entrepreneurs give their elevator pitch to an investment company at The Next Web conference. Most of them are horrifying to watch. So what constitutes a [...]