Today I got a first look at a new Nike commercial. They have a knack for making great commercials. There was take it to the next level during the European Championships soccer which I loved, failure with Michael Jordan is extrordinary, I’ve always loved all their tennis commercials (I still miss Sampras vs. Agassi matches), this guy can do anything is great, frozen in time isn’t a commercial it’s art, and magnet still brings tears to my eyes when the kids run up to the window in the hospital.
The company Wieden + Kennedy is responsible for most of the Nike commercials. Be sure to check out the others that they showcase on their site. For example I found this one and this one which I really liked too.
Now they made the commercial Courage for the olympics and they hit the feeling spot on. It’s inspiring and moving and brand building all at the same time. Check out the genius below:
But not only Nike creates commercials that move me. This one touched me too.
